Digital Sales & Program - Channel Finance

This is a role requires understanding of working capital and term loan products aimed at SMEs. The desired candidate should have had experience of selling/marketing such products in banks/NBFCs. Knowledge and exposure to channel finance programs is highly desirable.

Key Responsibilities

- Use high quality databases to generate warm leads for sales managers pan India using social media and direct selling tools.

- Engage online and telephonically with SME owners/CXOs for selling and/or generating interest in HFCL commercial finance products like working capital loans, machinery finance, loans against properties, bills discounting etc

- Coordinate with sales teams for fulfilment, tracking and closure of new business opportunities generated .

- Source, Drive and run new and existing channel finance programs . Assist regional sales team to acquire new programs and ensure optimum utilization of sanctioned limits and coordinate with sales-credit-operations and IT to deliver a hassle free experience to customers

- Work with digital marketing manager to find ways to increase online and offline lead generation including participation in SME events/forums