Digital Sales Manager - Marketing - BFS - IIM/ISB/MDI/FMS

Job Description: 

- Design, Develop, implement & drive marketing processes and campaigns across online & offline channels of a partner.

- Define customer segment level strategy & work closely with internal teams & partner to set up compliant processes for customer journey and life cycle with focus on superior user experience.

- Drive customer acquisition for enhancing penetration in given markets

- Provide & implement forward thinking practical ideas to enhance product adoption and revenue growth for every partner segment

- Responsible for increasing customer usage on digital platform

- Responsible for complete ownership of the campaign including new product launches and road map design.

- Use analytics to target segments & buyer personas for products.

- Ability to develop cross channel marketing strategies

- Analyze data from various sources & leverage it to enhance business & revenue generation.

- Product and process training at partner touch points segment wise.

- Customer Retention & achieve persistency matrix year on year.

- Measure ROIs & KPIs as defined.

- Relationship management with the partner.

- Manage end to end process from conceptualization to execution.

Eligibility.

- Tier 1 MBA School Mandatory.

- Experience in Digital Profile is a Must.