Digital Sales Head - Insurance

Key Responsibilities :

- Search & Display Campaigns

- Online Buyer Experience

- Spend Optimization

- Revenue Target Achievement

- Functions & Duties Sales tracking, Campaign management, Media planning, Team management

Education background

- Analytical (top engineer)

- Experience background Online Marketing

- Soft Skills Number orientation, comfortable with tech, can learn fast, can show confidence, can inspire team

Position Summary

- Responsible for driving and achieving Annual Business Plan of Online/Digital Sales by developing effective Marketing and product strategy. Provide inputs for technology, newer products, marketing trends and competitive insight into the business.

Strategic and Functional

- Develop and execute launch strategy for all online platforms

- Utilizing a range of techniques including paid search and SEO for lead generation and online traffic diversion.

- Manage Market-Place alliances and vendor management

- Document Scope, use cases, workflows, wireframes, design and product requirements and other materials as needed to support UX design and development.

- Strong understanding of API's, with proven track record of managing, programs that enable API's.

- Search engine optimization, Web trends, Web analytics, Pay Per Click, Google Adwords, Online Media planning, Media buying, Business Intelligence, Research Analyst, Client Service, Competition Monitoring, Market Research, Online Marketing.

- Digital & Mobile Media marketing strategy, media planning & implementation, Communication Development, Campaign Management and Operations, Response Management, Co-ordination with E-marketing Agency/s & relationship management.

Sales and Margin

- Responsible for driving Digital Sales and Online Margins.

- Devising strategies to drive online traffic to the company website.

- Liaise with marketing & technology team for generation of leads.

- Managing online brand and product campaigns to raise brand awareness.

- Contribute to business through Direct Mailers, Digital Marketing and other lead generation activities.

- Lead the Customer Relation Management (CRM) initiatives.

- Retain and increase enrollment to the Loyalty Program.