Digital Planner - Advertising Firm

Role Focus

Opportunity to drive strategic thinking from a digital perspective alongside creative and media teams to arrive at the best possible solution for our brands.

Key Responsibilities

- Analyse consumer behavior across digital platforms to arrive at relevant insights and trends

- Analyse role of various digital touchpoints on clients- business and marketing strategies

- Help the creative team arrive at digital focused ideas appropriate for our brands

- Participate in thought leadership discussions with internal and external partners

- Provide on-going updates to the team on industry trends, and best practices

Skills

- Should have planned and executed at least 4 key digital campaigns across categories

- Awareness of digital media environment in India

- Some basic experience in mobile marketing, social, CRM

- Ability to independently source data and research

- Good presentation skill

- Team player