Posted By
Posted in
Sales & Marketing
Job Code
1328644
Key Responsibilities:
- Develop and execute digital media strategies that align with the company's marketing objectives.
- Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.
- Conduct market research and stay up-to-date with industry trends to identify opportunities for growth.
- Analyze campaign performance, generate insights, and make data-driven recommendations for continuous improvement.
- Collaborate with the marketing team to create and coordinate multimedia content that aligns with the digital media strategy.
- Develop and manage the digital media budget, ensuring cost-effective campaigns and efficient allocation of resources.
- Monitor and report on key performance indicators (KPIs) to measure the success of campaigns.
- Stay current with emerging digital media technologies and platforms, making recommendations for their integration into our strategy.
- Collaborate with external agencies and partners to leverage their expertise and expand our digital presence.
- Assist in creating comprehensive reports for management, summarizing the results and impact of digital media campaigns.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field (Masters preferred).
- Proven experience as a Digital Media Strategist or in a similar role.
- In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads, and others.
- Strong analytical and data-driven mindset with the ability to interpret complex data and provide actionable insights.
- Proficiency in using analytics and digital marketing tools.
- Excellent project management and organizational skills.
- Strong communication and interpersonal skills to work effectively with cross-functional teams.
- Creativity and an eye for design, with the ability to create compelling ad content.
- Certification in Google Ads and other relevant digital marketing certifications is a plus.
- Demonstrated success in driving results through digital media campaigns.
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
1328644
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download