Digital Media Planner - Media Firm

The key expectations of the role :

- Formulate strategy as per the client's objective to meet digital media goals.

- Creating a media mix for achieving brand's objective

- Responsible for creating integrated media plans across digital avenues.

- Negotiate, purchase and maintain online media for various accounts, securing competitive rates and appropriate added value.

- Ideating on the Social media strategy for the current clients and for new client proposals

- Share articles/contribute to PR with respect to Media and our thoughts and inputs on digital media

- Track media expenditures to ensure agency and client budget compliance and keeping track of category wise learnings, KPI benchmark basis analysis of campaign level data.

- Build thought leadership in the industry and within the team by sharing media decks and various approaches that digital can shape a brand's presence.

- Identify opportunities of additional business from new and existing clients

- Manage projects, where you shall be leading the project, client servicing and close the project, per the requirements.

- Insights mining for target audience using secondary research tools

- Keeping track of category wise learnings, KPI benchmarks basis analysis of campaign level data

The Individual: (education and experience) :

Essential :

- A Bachelor's Degree in any discipline.

- 2+ years of experience with creating media proposals for digital, social, search engine campaigns.

Desirable :

- A Post graduate degree or diploma in management.

- Experience in selling digital media solutions.