Digital Media Planner - eCommerce

4 - 8 Years

Delhi NCR/Gurgaon/Gurugram

Posted 5 years ago

#Media Planning #Marketing #Web Analytics #Mobile Marketing #Campaign Management #Digital Marketing #Social Media #Media Buying #Affiliate Marketing

A leading ecommerce firm seeking candidate for "Digital media planner" position.

Duties and responsibilities :

- Collect Market Data

- Develop Audience Personas

- Optimize Campaigns

- Channels Expertise Required

- Google Adwords & Display, Facebook Ads, Video / Youtube Advertising, Media Planning & Buying, Affiliate Channel, App installs and related user acquisition tactics.

- Must understand digital tagging and attribution well, so as to monitor and ensure ROMI of investment channels.

- Monitor Budgets

- Report on the Success of Campaigns

- Should be well versed with important digital media performance metrics like CPM, eCPM, CPA, CTR, CPV etc. and how to calculate these.

- Tools Expertise Required

- Google Analytics, Google Tag Manager (GTM), Google Webmaster etc.

Qualifications :

- BE/B.Tech would be preferred.

- Minimum 4 years of experience in digital marketing handling paid media activities

- Skilled in using all the marketing analytic tools.

- Google adword / analytics / Tag Manager Certified would be preferred.