Digital Media Planner - Consulting Firm

Digital Media Planner

Job brief We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success. To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential. Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Responsibilities :

- Collect and analyze market data

- Identify target audiences and understand their behaviour and habits

- Determine the best media mix for our campaigns

- Participates in development and management of effective integrated media plans and Buys

- Develops objectives, strategies, plans and presentations.

- Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation.

- Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.

- Develops and fosters strong relationships with media partners.

- Evaluates media opportunities and presents media plans and/or POV's clearly in writing and orally.

- Handles all digital media billing using monthly tracking reports and invoice reconciliation.

- Optimize ad campaigns according to geographic exposure, frequency, time spans and more

- Allocate budgets and monitor costs

- Follow digital media trends

- Evaluate the success of media strategies and campaigns

Requirements :

- Proven experience as a Media Planner; experience in digital media is a must

- Broad knowledge of media channels

- Familiarity with campaign evaluation metrics and media buying

- Wide understanding of digital marketing solutions including digital and programmatic advertising, web and mobile sites, social media, SEO & SEM, digital media, CRM, e-commerce, technology, and analytics

- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, IRS)

- Excellent communication and teamwork skills

- An analytical mind with an aptitude for statistics and math

- Strong decision-making skills