Digital Media Planner - Advertising Firm

Digital Media Planner

- Create and set up Media Plans/campaigns for clients and partners (Primarily - TV, Print, Radio, Google, Facebook, LinkedIn Ad Platforms)

- Support the TL in the development of the media strategy

- Research and analyze new market trends and seasonality fluctuations and apply learnings to the Plans/campaign(s)

- Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes

- Analyse and use data to further optimize and develop Plans/campaigns

- Proficiency in BARC, IRS, Yumi ,Google Analytics to optimize and improve the Plan/campaign performance.

- Prepare analysis for client fortnightly & monthly review meetings

- Ensure day-to-day operations are aligned with Media plans / campaign strategies and commercial goals

- Ensure work is prioritized and implemented based on agreed deadlines