Digital Marketing Specialist - IT

We are redefining the way brands are created in the fast-paced world. And are looking for digital specialists who could create the right demand for Wizikey in the US, EU and Asia Paciific.

An ideal candidate for us would be a Product geek, Martech lover and Data cruncher. The role will include fully understanding Wizikey's audience, product and offerings as well its unique advantage to re-invent an age-old industry. The role will be about the understanding of customer needs, personas, and their pains to writing digital campaigns across various platforms that engage them with Wizikey etc, using existing customer databases, and passing on the right/leads further down the sales funnel.

Must-Have:

- Drive customer awareness and acquisition using demand generation strategies and deliver qualified leads

- Own marketing operations, lead management, and campaign execution to drive digital demand generation and paid media campaigns

- Own the planning, quality assurance framework, and execution of email and online marketing campaigns: this includes the product, promotional and triggered email, content syndication, as well as, paid display, search, and social advertising.

- Develop, implement, and continuously evolve best practices for inbound and outbound channels

- Own campaign budgets and planning to ensure CAC is maintained well

- Own end-to-end implementation and sending of email and digital marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis, and optimization

Requirements:

- Minimum Experience - 5 to 8 years

- Experience in lead generation for software sales in the US

- Expertise in lead funnel optimization and progression management.

- Startup or Entrepreneurial DNA - You love seeing the value you create in a company and are excited to join a fast-growing startup

- Love to deliver and am overactive, individually and as a team player.