Digital Marketing Specialist - IT

Digital Marketing Specialist

Employ wise is hiring creative individuals with an out of the box thinking ability. If you are someone who is not afraid to do something different, and wants to stand out from the ordinary, this is the place you need to be.

We need to know why you think Digital marketing is the way to go now.

Objective : The position entails writing content for social media pages, monitoring and responding to any queries posted on them, collecting data and analyzing social media campaign performance and finally writing reports on campaign performance.

Role Responsibilities :

- Create exciting content using graphic design and online communications to increase the site visitor and CTA/lead rates

- Create, manage and optimize website experiments to maximize revenue, conversions and other key metrics.

- Day-to-day online marketing activities including PPC, SEO, Programmatic display and re-targeting, Social Ads etc.

- Liaise with internal and external partners/vendors:

- Social Media Marketing and employer branding through social media

- Identify and engage with key online opinion leaders across relevant social media channels

- Drive development of all digital content from internal as well as external submissions, and perform key editorial tasks

The Candidate :

- MBA in Marketing or relevant experience in the domain

- At least 3 years of relevant experience with

- Passion, creativity and flare for digital marketing and understanding of B2B buyer behavior

- Ability to think out of the box, to drive effective campaigns with minimal spends

- Strong attention to detail and communication skills

- Passionate about marketing and the industry

- Experience of using content management systems (experience with Joomla would be great).

- Previous experience using web analytics and other tools (like Google Analytics, Google AdWords ) to identify opportunities for improvement

- Proven track record of increasing traffic and leads from corporate/brand websites.

- Proven ability to manage external suppliers

- Feel free to look me up on LinkedIn and add me to know more.