Digital Marketing Specialist - Internet/Online

Digital Marketing Specialist

- Key focus on user acquisition using different paid media channels.

- Leading execution of high scale performance campaigns on multiple advertising platforms

- Exploring new channels for growth and lead their end-to-end execution

- Diving deep into data and use insights to identify opportunities for performance optimisation

- Experimenting continuously on creatives & design to drive ROI

- Strong quantitative mindset & data driven approach to digital marketing; expert in excel-based data modelling, analytics tools

- Handled mid to large scale monthly digital marketing budgets

- Hands-on experience in managing Facebook Ads, Google Ads at scale

- Experience in programmatic advertising is a big plus for this role.

- Must have experience in understanding data using Google Analytics / Mixpanel / AppsFlyer or any other analytics or attribution tool

- Experience in cross-team collaboration, team management and agency management