Digital Marketing Specialist - HealthTech

Job Title: Digital Marketing Specialist

Location: Noida (WFO)

Company: Startup in the Healthtech domain

Job Description:

Job Summary - We are seeking a skilled Digital Marketing Expert with a strong focus on SEO & SEM, Email Marketing, Search Engine Ads, and Social Media Advertising across platforms including Facebook, Google, Twitter, Instagram, and LinkedIn. The ideal candidate will be proficient in managing analytics for both social media and Google, communication management on apps and websites, creating effective landing pages, and CRM management.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads.

- Manage SEO & SEM campaigns to improve search engine rankings and increase website traffic.

- Plan and execute email marketing campaigns to engage and nurture leads.

- Create and manage ads on social media platforms including Facebook, Google, Twitter, Instagram, and LinkedIn to reach target audiences effectively.

- Analyze web and Google analytics data to gain insights and optimize marketing efforts.

- Manage communication on apps and websites to ensure a seamless user experience.

- Design and optimize landing pages to improve conversion rates.

- Utilize CRM systems to manage customer data and enhance customer relationships.

- Assist with content marketing efforts and lead generation activities.

- Conduct customer profiling and segmentation to tailor marketing strategies effectively.

- Coordinate offline marketing activities, including corporate events.

Qualifications:

- Degree in Marketing, Communications, or related field.

- 5-7 years of experience in digital marketing, with expertise in SEO & SEM, Email Marketing, and Social Media Advertising.

- Proficiency in web and Google analytics tools.

- Strong communication and organizational skills.

- Experience with CRM systems and website management.

- Knowledge of Moengage and Firebase is a plus.

- Ability to work effectively in a fast-paced, collaborative environment.