Digital Marketing Specialist - Healthcare/Medical Devices

The role of a Digital Marketing Specialist is to develop and implement digital strategy. This role involves closely working with Country Marketing, APAC Marketing and Digital Marketing agency.

Key Responsibilities include:

- Digital Marketing Strategy - Social Media / SEO / SEM

- Content Marketing

- Campaign Management

- Agency Management

Accountability 1: Digital Marketing Strategy

- Understand the consumer insights and develop digital strategies to get more candidates ( prospects lead generation)

- Design, build, main and grow our presence in social media

- Drive brand choice through all digital channels

- Drive traffic to website

- Work closely with marketing team to ideate and implement the digital strategies

- Work closely with APAC Marketing (Digital) team in developing the strategy

Accountability 2: Content Marketing

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention

- Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.

- Integration of content programs with brand campaigns to drive brand to demand

- Create shareable content appropriate for specific networks to spread both brand and content

- Monitor and engage in relevant social discussions about the company, competitors, and/or industry, both from candidates and recipients

Accountability 3: Campaign Management

- Developing a campaign that drives traffic, improves customer engagement, leads and sales

- Work closely with marketing automation team to link the lead generation activities with platforms

- Responsible for planning and budgetary control

- Measure ROI of the campaign

Accountability 4: Agency Management

- Work with digital marketing agency closely to implement plans

- Provide inputs and monitor the work done by the agency

- Period review meeting with agency and prepare high level summary

- Co-ordinate with APAC

- Relentlessly seeks, shares and adopts ideas and best practices in and outside the Company and embraces change introduced by others

- Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation and rational risk-taking

- Follow relevant quality procedures in order to deliver quality products and services and identify and support the implementation of continuous improvement.

- Contribute ideas on systems and process methods to improve deliverables