Digital Marketing Specialist - FMCG/Consumer Durable

Job Description :

- Would have managed media campaigns & plans for multiple brands with about 7-9 years' experience.

- Currently manages Social Media, Website management, CRM & Ecommerce marketing / performance marketing in current role.

- Has managed Media & ecommerce agencies

- Is able to run CRM campaigns through paid media where a unique consumer journey can be maintained.

- Should be able to create a social media strategy and aware and effectively suggest on the latest ad formats on social platforms

- Has experience analyzing reports on Google Analytics, Facebook Business Manager, AMS platforms

- Excellent communication skills

- Must be a hustler, to get things done, stakeholder management

- Maintains Organized data & delivers work in a timely fashion.

- Define ROI goals at campaign levels and Has created media KPI mapping templates.

- Manage and grow the acquisition channels to meet both current numbers and Top-ups

- Continuously provide feedback on competitor activities and counter measures

- Work closely with Brand teams and recommend integrated campaign strategies.

- Maintain dashboards for Website delivery, Campaign metrics & Ecommerce campaign metrics

- Organize & manage weekly reviews with relevant stakeholders

- Tracking competition in terms of new launches, pricing and promotion