Digital Marketing Specialist - EduTech

As the Digital Marketing Manager for Client your primary responsibilities will surround increasing the overall brand awareness, the promotion of our programs, and driving prospects to conversions. This position will be responsible for the development of the overall strategy used in marketing our brand online through search engine optimization, paid search, display media, and social media.

Experience: 6-10 years

Roles and Responsibilities

- Develop, create, manage, review, and perform program marketing responsibilities associated with Google Ads, Facebook, Linkedin, Youtube, Instagram and other digital platforms.

- Plan, develop and manage SEO, SEM, email marketing, and social media campaigns.

- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives

- Plan and execute on monthly and quarterly plans to scale the lead volumes and manage marketing spend

- Acquisitions & Traffic Growth - Bringing Customer Acquisition Cost down with a steady focus on quality user growth & retention.

- Manage email marketing campaigns end-to-end, including conceptualization, targeting, scheduling, campaign set-up, testing, execution, reporting and optimization, reaching prospects & existing customers.

- Provide oversight, manage and can generate daily, weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Idea & conceptualize new marketing and communication ideas resulting in marketing effectiveness

- Build long term digital assets such as organic search engine ranking, email subscriber base, content microsites, high performance creatives etc.

- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics

- Focus on the ROI of all marketing activities and have the creative ability to constantly improve performance.