Digital Marketing Specialist - Digital Media Strategist - Advertising Firm

Responsibilities:

Strategic Planning:

- Develop comprehensive digital media strategies aligned with client objectives and target audience.

- Stay informed about industry trends, emerging technologies, and competitor activities to inform strategy development.

Pitching and New Business Development:

- Identify and pursue new business opportunities through proactive outreach and networking.

- Develop and deliver persuasive pitches to potential clients, showcasing the agency's capabilities and unique selling propositions.

Client Collaboration:

- Collaborate closely with clients to understand their business goals, target audience, and key performance indicators.

- Translate client needs into strategic and executable digital media plans.

Campaign Execution:

- Oversee the execution of digital media campaigns, including media planning, buying, and optimization.

- Ensure campaigns are delivered on time, within budget, and meet or exceed client expectations.

Performance Analysis and Reporting:

- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.

- Prepare and present comprehensive reports to clients, showcasing the success and impact of digital media campaigns.

Cross-Functional Collaboration:

- Collaborate with internal teams, including creative, analytics, and account management, to ensure cohesive and integrated campaign execution.