Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
08/07 Sarmistha Ghosh
CEO at Mizizi Management System Pvt. Ltd.

Views:108 Applications:38 Rec. Actions:Recruiter Actions:20

Digital Marketing/Social Media Specialist - Healthcare (5-8 yrs)

Mumbai Job Code: 1123082

We are hiring for the position of Social Media Specialist for a famous Healthcare.

Location - Mumbai (Andheri)

Role and Responsibilities-

- Design, build and maintain our social media presence (FBK, Google My Business, Insta, LinkedIN, Twitter); expand organic & paid reach

- Create, curate, and manage all published content on social media

- Good creative writing skills.

- Preparing Social Calendar - copy and creative

- Sync with vendors and internal teams to optimize website content and periodically update it

- Maintain and optimize Google Business Listings

- Identify trends and insights, and optimise spend and performance based on the insights

- Plan, execute, and measure experiments and conversion tests

- Instrument conversion points and optimise user funnels

- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Create and manage an online review funnel to register reviews & respond accordingly.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ; tweak strategy as needed

- Manage paid campaigns creative and copy requirements and performance,

- Manage listing platforms like Just Dial, Practo,

- Evaluate emerging technologies; brainstorm new and creative growth strategies

Skills-

- 4+ years of relevant experience in the advent field - Digital Marketing

- Demonstrable experience in a pertinent managerial position, preferably in Marketing domain.

- Excellent understanding of latest Digital Marketing concepts & best practices - market research, audience segmentation, competitor analysis, etc.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of various web analytics tools - FB Insights & Analytics, Google Analytics, NetInsight, Omniture, WebTrends, etc.

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Adequate knowledge of organisational effectiveness & compliance standards & policies

- Excellent organisational and leadership skills

- Assertive and clear style of communication

- Analytical mindset and data-driven thinking

- Strategic thinking style, honesty, and ethics in business dealings

- Top-notch supervisory and conflict resolution skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.