Digital Marketing Role - Product Based Firm

- Positioning - Develop product positioning and messaging that differentiates our product(s) in the market

- Market intelligence - be the expert on our prospects or buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

- Demand generation - provide inputs to our marketing strategy on a regular basis and support the marketing programs that drive demand for our products including SEO and growth hacking

- Awareness - Partner with the Product Management and Demand Generation teams on marketing activities related to driving awareness and demand for the product in our Target Accounts