Digital Marketing Role - Personal Care

Position - Digital Marketing - Personal Care

- Plan and execute all digital marketing initiatives including SMS, email, affiliate, paid social, display, video, search, and ad technology

- Measure and report performance of all digital marketing campaigns and drive a positive ROI

- Identify trends and draw insights to work with product teams for GTM of new products

- Performance analysis of marketing data, marketing mix models, consumer segmentation, brand health

- Creation of Brand manual to be followed and implemented across all channels

- End to end creation, monitoring and deployment of social media strategies to drive key KPIs such as awareness, engagement and conversions

- Creation of a monthly content calendar to be followed across all digital media assets

- Roll out surveys and focus groups to identify gaps, challenges and brand lift

- Build up and management of fan community focused upon new product development and current feedback

- Ideation and creation of ad copies, content for owned and paid media channels 

- Create artwork for brand communication

- Periodical roll out of such artwork in FB, Intagram and Tiktok