Client - Private Sector Banking Location - Mumbai The candidate should have relevant experience in digital marketing on an agency or a brand side. He / She will be responsible for increasing business through paid search and other digital marketing initiatives. Accountable for delivering against monthly, quarterly and yearly goals and forecasts. - Responsible for managing paid Search, PPC, Facebook and other digital marketing programs for various product categories - Good understanding of email campaigns, tracking and optimizing metrics - Understanding and experiment with new digital marketing platforms - Ensure revenue, budget, ROI, and other business goals are met - Analyse industry trends, and competitive landscape to exploit expansion & optimization opportunities - Optimize keyword coverage, keyword bids, account structure, and ad copy - Analyse user behaviour on landing pages and conversion funnels using web analytic tools and offline tools - Design and execute A/B tests on landing pages to optimize performance of landing pages - Collaborate with the other marketing channels to exchange data observations & learning - Partner with Creative, Business and Marketing teams to enhance conversion funnels - Manage relationships with agencies and other vendors - Utilize web analysis tools and metrics to analyse the results of marketing programs Profile Requirements: Organized & Detail-Oriented: Ideal candidate would be required to work on and implement large-scale campaigns and their full-scale optimization on regular basis, well within deadlines - Excellent quantitative skills: Ability to keep track of campaigns and co-ordinate with agencies to optimize for ROI independently, analysing trends/ROI and other KPI benchmarks - Knowledge-seeker: Incumbent should have strong knowledge and hands on experience of SEM and should be able to keep himself/herself up to date with new features and opportunities in SEM and Digital Marketing - Quick learner: Should be able to quickly understand new features/technology in SEM/SEO and implement the same - Team player & Ownership: Should be a team-player with strong sense of ownership of the responsibilities assigned This role is across all levels.

Mumbai

Digital Marketing Role - Media & Acquisitions - Bank 

Digital Marketing Role - Media & Acquisitions - Bank  ,Job Description for Digital Marketing Role - Media & Acquisitions - Bank  in Kairos Consulting in  Mumbai for (2-15) years of experience. Apply Now!

Job Description for Digital Marketing Role - Media & Acquisitions - Bank  in Kairos Consulting in  Mumbai for (2-15) years of experience. Apply Now!