Digital Marketing Role - IT

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Collaborates with agencies and other vendor partners.

- Evaluates emerging technologies.

- Provides thought leadership and perspective for adoption where appropriate