Digital Marketing Role - Internet/Online

- Develop a long term and sustainable strategy to build and improve Company's presence in all digital, Social Media and internet properties.

- Overlooking social media. Brainstorming campaign ideas for all social media platforms to increase traffic.

- Running and monitoring both, performance and brand campaigns with the team in house.

- Increasing organic traffic to the platform.

- Deploy an array of website analytics to understand and develop user insights.

- Work with the content team to deploy Search Engine Optimization so that company moves up its website ranks.

- Working closely with Tech team to ensure the User experience is not hindered.

- Generate regular reports, dashboards on all possible measures/parameters

- Plan and execute SEO/SEM campaigns, marketing database, newsletters, emails and social media

- Optimize spends and measure performance based on ROIs and KPIs

- Optimize content for the website and social networking sites such as Facebook and Twitter