Digital Marketing Role - FMCG/BFS

The Role :

- We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

- As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.

- Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities :

- Perform research on current benchmark trends and audience preferences

- Design and implement a social media strategy to align with business goals

- Set specific objectives and report on ROI

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)

- Monitor SEO and web traffic metrics

- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency

- Communicate with followers, respond to queries in a timely manner to support positive two-way communication and monitor customer reviews

- Oversee social media accounts- design (e.g. Facebook timeline cover, profile pictures and blog layout)

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools and applications

- Build partnerships with other digital platforms

- Analyse and interpret users' comments and monitor social media performance and traffic data

Ideal Candidate :

- The ideal candidate will come from a Communications background; Bachelors's/PG degree from the premier institute is an added advantage.

- Excellent writing skills in English

- Strong awareness of new and emerging social media platforms and trends

- Solid understanding of Facebook, Twitter, Instagram; and analytics and metrics associated with each

- Hands-on experience in content management

- Ability to deliver creative content (text, image, and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Familiarity with web design

- Analytical and multitasking skills.