Digital Marketing Role - FMCG

Key Accountabilities/ Responsibilities :

Digital Media - Strategy :

- Planning and budgetary control of all digital marketing

- Partner and build the digital strategy content with brand teams

- Drive social media strategy for the company

- Driving cost efficiency across digital media

Digital Media - Operations :

- Tracking conversion rates and making improvements to the website.

- Liasoning with multiple agencies across different brands for digital activities

- Developing and managing digital marketing campaigns

- Utilizing a range of techniques including paid search, SEO and PPC

- Managing online brand and product campaigns to raise brand awareness

- Evaluating customer research, market conditions and competitor data

Other Responsibilities :

- Managing maintenance of the company website / drive online traffic to the company website

- Improving the usability, design, content and conversion of the company website

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Building Zydus partnerships with key industry players

Educational Qualifications: Graduate in any discipline with an MBA in Marketing (preferably in Digital Marketing)

Experience: a) 5-7 years of marketing experience with at least 3-5 years 'experience in digital marketing.

b) Candidate must be from FMCG Industry.