Digital Marketing Role - FinTech Startup

Role: Digital Marketing

Location: Bangalore

Company: FIntech

Industry: Internet / Startup

Job Description:

- Plan and execute all digital marketing, including SEM, marketing database, email, social media and display and search advertising campaigns

- Measure & report performance of all digital marketing campaigns and assess against KPI/ ROI

- Identify trends and insights; Optimize spend and performance based on insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create effective landing pages and optimize user experience.

- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners.

What you Should Have

- 7+ years of Digital Marketing experience requires in B2C companies

- Should have worked on google, affiliates, funnel optimization.

- A degree in Marketing or related field

- Proven track record in digital marketing

- Experience in working on different marketing platforms.

- Highly creative with experience in identifying target audiences and implementing digital campaigns

- Solid knowledge of analytics tools (Google Analytics)