Digital Marketing Role - FinTech

Must have : Proficiency with Google AdWords, LinkedIn and social media paid ads.

Key Duties and Responsibilities:

- Strategize and Create paid campaigns on Google AdWords & Bing Ads including search, remarketing and display ads.

- Manage our Social Media pages and Create paid Ad Campaigns on LinkedIn, Twitter, Facebook Instagram and YouTube.

- Effectively use Google Analytics and optimize the campaigns and improve the conversion rate.

- Plan and execute various digital campaigns to maximize reach and recall.

- Add tracking parameters according to campaign goals and generate performance reports of each ad campaign created on different channels on a dashboard and then optimize the spend and performance.

- Develop advanced segmentation strategies that deliver truly personalised marketing programs.

- Improve search-engine rankings and increase the overall digital Footprint of the company.

- Understand and monitor engagement metrics.

- Maintain a social media calendar for our brands and post on all channels on a regular basis.

- Monitor and track brand mentions and engagement opportunities.

Requirements / Qualification:

- Good experience with Google AdWords, Bing Ads including search, PPC, remarketing and display ads.

- Experience with paid Social media ads/promotions.

- Advanced knowledge of social media trends and best practices.

- Great communication and interpersonal skills.

Bachelor's/PG degree or equivalent experience.

Who we are looking at:

- Marketer with experience in generating measurable results.

- Working knowledge of paid tactics such as audience re-targeting/re-marketing, promoted posts and look-alike audience targeting.

- Active and well-rounded personal presence in social media, with a command over each network and their best practices.

- Ability to build communities on social networks and increase reach and improve conversions.