Digital Marketing Role - EdTech Startup

Responsibilities :

- Build, plan and implement the overall digital marketing strategy

- Organize and lead digital marketing team

- Own and drive growth and CAC KPIs for all digital channels to meet business requirements.

- Manage and allocate marketing budgets across channels, cities, and categories on a monthly level.

- Create content and brand strategies to drive exceptional growth and brand equity.

- Create and manage multiple paid campaigns on performance marketing channels.

- Maintain consistent brand messaging throughout all platforms.

- Improve the design, UX, traffic, and content of the website

- Use advanced metrics to measure the success of a marketing campaign.

Qualifications :

- Strong problem solving, first principles thinking.

- Adept at data analytics, pattern recognition, insights generation.

- Deep understanding of digital channels (fb, google, natives, etc).

- Overall business acumen/ understanding of P&L implications.

- Ability to understand consumer cohort level expansion: product level experience would be an added advantage.

- Great communication skills.

- Strong project management skills.