Digital Marketing Role - eCommerce

Job Description:

A key P&L role, our eCommerce Business Head should be a B2C digital industry professional with deep experience in driving user growth & engagement, marketing ROI improvement and data-driven media planning & strategy.

Key responsibilities of the role include:

- Setting goals and tracking against top metics on Gross Revenue, Marketing RoI, Customer Acquisition and Customer Repeats

- Driving all performance marketing and customer acquisition initiatives, in line with product, category and brand strategy

- Conceptualising and implementing our customer segmentation model, implementing CRM strategies to drive CLTV

- Building out our tech product across website and m-site, driving product roadmap for arata.in & delivering this with our tech team

- Creating a data analytics engine, and leveraging insights across consumers, channels and products to drive metrics

- Generating brand awareness, growing top products and categories, building marketing and sales funnels- Growing our own E-Commerce and the marketplace businesses across Amazon, Big Basket, Nykaa, Flipkart, Purplle, Myntra etc.

Apply if you:

- Are excited about growing a D2C brand 10x over the next 2 years

- Enjoy thinking through strategic growth levers, and also drilling down to the details

- Are a digital marketing professional with hands-on experience in performance marketing and marketing RoI ownership

- Are excited with a high-paced, exponential growth environment

- Love seeing daily sales numbers, daily RoI and optimising funnels to drive metrics

- Understand consumer journeys and can apply A/B testing to optimise funnels