Digital Marketing Role - BFSI - IIM/XLRI/FMS/MDI

Digital Marketing role for one of the largest BFSI group, good Pedigree candidates , experienced in Paid Marketing Reqd.

1. Acquire new customers to drive revenue and growth:

- Building channels (SEM, SEO, social media, display, affiliate, re-targeting) to acquire new users and customers on both web and app experiences

- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams)

- Metrics: Monthly users/visits, app installs, conversion rate (Revenue, New customers)

2. Drive marketing efficiency by

- Optimising channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition

- Landing page and funnel optimisation (working with revenue and digital product teams) to improve relevance and improve conversion rates

- Metrics: Cost on sales, cost of customer acquisition, cost of traffic

3. Develop effective marketing communication by

- Understanding product portfolio and offerings working with category teams

- Ideate & conceptualise new marketing and communication ideas resulting in marketing effectiveness

- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.