Posted By
Posted in
Sales & Marketing
Job Code
297242
Digital Marketing
Job description :
- Responsible for managing paid search and other digital marketing programs for various product categories
- Good understanding of email campaigns, tracking and optimizing metrics
- Understanding and experiment with new digital marketing platforms
- Ensure revenue, budget, ROI, and other business goals are met
- Analyze industry trends, and competitive landscape to exploit expansion & optimization opportunities
- Optimize keyword coverage, keyword bids, account structure, and ad copy
- Analyze user behavior on landing pages and conversion funnels using web analytic tools
- Design and execute A/B tests on landing pages to optimize performance of landing pages
- Collaborate with the other marketing channels to exchange data observations & learning
- Partner with Creative, Business and Marketing teams to enhance conversion funnels
- Manage relationships with agencies and other vendors
- Utilize web analysis tools and metrics to analyze the results of marketing programs
NOTE : PREFER FEMALE CANDIDATES ONLY.
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Posted By
Posted in
Sales & Marketing
Job Code
297242