Digital Marketing Role - BFSI

- Creating the annual marketing Plan to drive adoption usage and retention of Digital banking services.

- Drive numbers through marketing campaigns - competition benchmarking, Designing Campaign constructs or messaging, Campaign management. Performance analysis and corrective measures.

- Conceptualizing segmented creative routes and briefing agencies for desired output.

- Drive Go to market plan for new launches - both internal and external marketing rollout

- Stakeholder management.

- Content support and UI UX inputs in alignment with the brand.