Digital Marketing - QSR

Looking for candidates for Digital Marketing role with one of the leading QSR, to based at Gurgaon.

Job Description:

- Consumer engagement on social media - Build the most love digital brand in India

- Innovation on content thinking to sustain leadership position.

- Leverage cutting edge technology to create powerful digital campaigns that attract high consumer participation, and drive business objectives.

- Continue to build strong, vocal communities on Facebook, Twitter and other platforms like Instagram. Use social listening tools (Netbase, Unmetric) to manage online reputation; leverage technology and processes to ensure industry leading response rates and online consumer sentiment.

- Be the voice of the digital consumer- Cull insights and feedback from digital conversations and share them internally.

- Inspire business impacting mass media ideas through digital / social initiatives.

Consumer Engagement - on ground:

- Build 360 activation programs on all calendar events. Work closely with peers / agencies to conceptualise, fund and implement the plans.

- Build Radio; our consumer engagement platform, into a well recognized national program to promote amateur musical talent across the country

- Create a Radio event calendar. Appoint & supervise 3rd party agency to execute the program.

PR:

- Breakthrough thinking on PR campaigns to multiply the impact of calendar initiatives in partnership with the PR agency.

- Build on the idea of Wish Bucket and make it a sustainable property.

- Manage online and offline crises, liaise with internal PR, Legal and corporate affairs teams to manage the response process