Digital Marketing Manger - Social Advertising - IIM/XLRI/FMS/MDI

This role will design and execute social campaigns, identify optimization opportunities, and provide data-driven recommendations that maximizes our advertising efforts across emerging and established Social platforms. This role requires someone with a demonstrated record of analytical rigor, creative problem solving, and flawless execution.

Key responsibilities include, but are not limited to:

Responsibilities

- Owns planning, implementation, management and optimization of Social, Display and Video campaigns.

- Design testing agenda to understand the drivers of our advertising impact.

- Partner with technology and research teams analyses data, derive insights, and guide our automated advertising capabilities.

- Evaluate new ad tech, social/messaging platforms and creative ad formats

1. Basic Qualifications

- Bachelor's degree

- Exceptional verbal and written communications skills in English and attention to detail

- 5+ years- experience in digital marketing particularly in the Social Advertising space.

- Excellent organizational and data analysis skills; ability to derive actionable conclusions from large data sets

- Ability to develop creative, effective approaches to difficult challenges

- Understanding of online, offline, and partner marketing strategy development and channel execution

- Must be comfortable with advanced Excel/SQL and capable of managing large data sets to derive actionable insights.

- Experience in influencing multiple stakeholders and leading cross functional teams across multiple locales and business units

- Proven success in delivering results in a fast-paced, rapid-growth environment

2. Preferred Qualifications

- MBA ( Premier Institute)

- Experience in running digital/social promotions from inception through execution and maintenance

- Multiple years of experience in social advertising (Facebook, Instagram, Twitter, YouTube, etc)

- Knowledge of social advertising and its role within the online advertising ecosystem

- Experience with organic social

- Strong leader who can prioritize well and communicate clearly across all levels and multiple functions in an organization.

- Have demonstrated skill at initiating, managing and growing strategic partnerships with third parties, including navigating complex and creative co-marketing arrangements with partners

- Demonstrated ability to work with global technology and business teams

- Demonstrated track record of creative problem solving; thinks big, starts small, and grows fast

- Working knowledge of SQL and large data set management