The responsibilities would include :
- Brand Communications -Strategy and Execution across Digital/PR/Events -including the creation of the web site and spearheading roll outs in India, US, Brazil ..Also creation of films
- Product marketing -Collaterals.. short films.. sales aids etc
- Supporting internal marcom
- Liason with ad /digital agencies/film makers
- Budget and Marketing Process management
- Corporate Communication
The person needs to be assertive and appreciative of technology and attuned to a b2b marketing role. This is a corporate function for the entire company
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