Digital Marketing Manager - Search Engine Marketing - Startup

ROLE : SEM Specialist

FIRM : Series B funded start up based off Bengaluru

CTC : 12-14 LPA

Who we think will be a great fit :

We are looking for an enthusiastic problem solver who is creative in ideas but analytical in solutions, someone who has a curious mind and is always hungry to learn new tricks to achieve better results. A growth hacker is a digital marketer on red bull, obsessed with optimization and laser focused on results.

Our best choice would meet most (if not all) of the following requirements :

Requirement :

- 4+ years of Digital marketing experience

- Strong Digital background and comfortable driving insights

- Problem solver and creative ways to drive growth

- Strong experience in driving Search Engine Marketing

- Knowledge of SEM

What would you be doing :

- Manage SEM (PPC), SEO and 3rd Party Re-targeting channels

- Responsible for monthly revenue and customer acquisition targets of channels

- Manage team and support them to achieve their individual targets

- Manage feed to optimize category listing ads

- Scale App installs and revenue from the SEM channel with the help of app analytics and attribution tools

- Review hourly performance / funnels on analytical tools and take actions accordingly to improve the performance

- Landing page optimization to improve organic keyword ranking

- Data analysis and optimize campaigns based on data insights improve the performance