Digital Marketing Manager - Retail

Hiring for one of the leading retail company based out at Bangalore, who are looking for Digital Marketing expert for their organisation to create a brand visibility through online space and social media.

The detail JD is mentioned below-

Job Description:

1. Attracting the target segment of relevant visitors to the COMPANY website/mobile app is Critical to success.

2. Therefore, we need unexceptional professional who will be responsible for brand presence initiation, execution and reporting through digital platforms such as Social Media, Website Engagement Database Management, SMS and Email marketing, Advertisements and PR.

3. Plan and execute Social Media Initiatives.

4. Initiating and executing Digital Advertising Campaigns.

5. Procuring, managing and reach - out to various database.

6. Initiation and execution of marketing plans across different mediums.

7. Utilize strong analytical ability to evaluate end - to - end customer experience across multiple channels and customer touch points.

8. Measure and report performance of all Digital Marketing Campaigns, and asses against goals (ROI & KPI's).

9. Collaborate with Agencies and other vendor partners.

10. Evaluate emerging technologies and evaluate its incorporation in the marketing plans.

11. Work cross - functionally with the Client Servicing Team and Customer Experience Team to identify opportunities for growth.

12. Undertaking online PR Initiatives.

13. Extensive experience in digital Marketing.

14. To develop a business plan for the brand.

15. To work with the Marketing team on advertising, brand promotion activities, PR activities & the Creative Agency.

16. Work towards creating a powerful & aspirational brand & a market leader in terms of quality, affordability & reach to the consumers.

17. Make sales forecasts and manage season estimates, budgets and OTBs.

18. Responsible for planning, strategizing for the product

19. Formulation of brand marketing strategy

20. Market Share Development of advertising

21. Management of the advertising and promotional budget including allocation across expense heads

Candidates Requirement:

- MBA/PGDM - in Marketing or Business.

- Industry: Internet / Ecommerce, with 5 - 6 years of relevant experience in the field of Digital Marketing.

- Experience with Google ad words / SEM is preferred.

- Strong analytical and data - driven thinking.

- Highly creative with a strong eye for detail.

- Up - to - date with the latest trends and best practices in online marketing and measurement.