Digital Marketing Manager - Online/Internet

Create, Manage, Monitor and Optimize Paid campaigns across platforms like Adwords and Facebook.

Perform keyword research and identify the right keywords.

Manage display advertising and affiliate marketing campaigns.

Provide creative copy suggestions and graphical ad templates and apply A/B testing.

Manage budgeting and bids.

Analyse and optimize regarding the performance of the landing page.

Monitor it continuously to attract clicks at a lower CPC and at higher QS.

Implement Dynamic Retargeting effectively.

Use Dynamic keyword insertions in campaigns.

Good knowledge of tools like SEMrush, Spyfu, Keywordspy, Adbeat, Whatrunswhere etc.

Use Analytics and other analytical tools like Mixpanel to set up goals and asses the performance of all the campaigns.

Produce top quality reports and understand its implications.

Desired Skills and Experience:

3-8 years of hands on experience of creating elaborate ad campaigns.

Experience with ecommerce brands is preferred.

Good understanding of Google Analytics and other Analytical tools like Mixpanel

Google certification is an added advantage.

Excellent Analytical skills