Digital Marketing Manager - On Demand Car Services Platform

The company was formed with a vision of making the experience of owning a car easier. A key problem the founding team identified was a lack of branded and professional services for car owners like repair garages, roadside assistance, drivers on call, car wash, car accessories etc. Our client has created an accurate, unbiased, stress-free and time-saving platform where you get all car related services such as roadside assistance, car maintenance, breakdown assistance, driver services, car wash, car repair, and accessories purchase at a push of button. Leveraging on the deep domain knowledge of the founding team, the company provides you the highest standards and quality of service at economical pricing. The firm is led by an experienced team of professionals whose complimentary skills ensure that we have deep expertise in Automotive after sales management, IT development and flawless execution and scalability. Our client uses patent-pending workflows and systems to provide the highest quality services for any car related service you require at the best price.

As a Digital Marketing Manager, your key responsibilities will include:

- Planning Web, SEO/SEM, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measuring and reporting on the performance of all digital marketing campaigns

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Devising strategies to drive online traffic to the company website

Candidate Profile:

- Female candidates preferred

- Intimate understanding of emerging marketing channels

- Excellent communication skills

- Ability to think creatively and innovatively

- Analytical skills to forecast and identify trends and challenges

- Strong understanding of current online marketing concepts, strategy and best practice

- Experience in eCommerce, SEO, PPC, Email marketing, and social media

- Previous experience in a similar digital marketing role

- MBA from a premier institute

Salary offered; 6 - 10 LPA