Digital Marketing Manager - Marketplaces

Digital Marketing Manager - Marketplaces + Website Sales + Facebook + Google

Golf Course Road, Gurgaon, 3+ yrs exp

Zavya (https://www.zavya.co/)

Why should you look at this role?

Salary: upto 18L lakhs

Company size: 0-50

About the Employer:

Launched in 2021, Zavya is a silver jewellery brand targeting 22-35 yo Indian women. Founded to make modern, silver jewellery accessible and affordable, it aims to provide middle-class women access to premium jewellery that is wearable everyday.

Zavya is based on the D2C business model to offer convenience to customers at affordable prices. It focuses on a holistic customer acquisition strategy including various digital channels - website, marketplaces and social media.

What you will do everyday:

- Drive Performance marketing for marketplace and website sales (facebook and google).

- Strategize & execute paid campaigns from scratch and find new ways to generate leads

- Engage in regular performance analysis, closely work with business teams to determine value of acquisition efforts and optimize them accordingly.

- Define KPIs, design and track marketing metrics and always seeking ways to improve;

- Share actionable insights and optimisation touchpoints.

Your Superpowers -

- Minimum 3 years of experience in Digital Marketing.

- Should have knowledge of performance marketing on marketplace, website sales, facebook and google.

- D2C performance marketing experience is a plus

- Data analysis & metrics-driven

- Knowledge of using tools such as google ads, paid campaign reports, google analytics, CRMs

- Up to date with the latest trends in PPC/SEM

Funding -

Raised funds from remarkable entrepreneurs like founders of Oziva, Damensch, Lendingkart etc.