Digital Marketing Manager - Kidswear eRetailer

Industry - Retail

Skills - digital marketing, social media marketing

Job Type - Permanent

Job Description - A chance to work with a leading kids wear E - retailer that offers great growth prospects.

Leading and managing the team for the function

Client Details

Our client is a leading kids wear E - retailer that has a range of clothing, accessories and footwear for kids. They are focused on deepening their brand footprint in India. They have been growing rapidly and need a strong Digital Marketing Manager to fuel and sustain the growth for India

Description

1. Build the best in class engagement marketing team focused on growing organic and direct revenue.

2. Spearhead the content calendar entailing onsite visual merchandising, social media editorial content, community management, and offline engagements

3. Responsible for content marketing that can help the brand/private labels/new launches. Content marketing includes dealing with creative agencies to produce content - video, image or blogs; bloggers and blogger community; Whatsapp marketing, influencer campaigns etc.

4. User Generated Content (UGC): Outline the product and growth strategy for the inhouse engagement platform

5. Track the performance social media assets (executing and tracking social media content calendar) - engagement rate, FB/Insta/Twitter fan analysis, fan growth, organic growth vs inorganic growth etc. - you need to research the various tools available in the market and recommend the best option basis SOV for the account, the cost & suitability to e-commerce.

6. Collaborate with the creative, merchandising and product teams on acquisition & retention - devising effective campaigns and possibly generate insights for digital strategy.

7. Analyse digital assets of competitors, e-commerce and fashion brands in order to ascertain best practices and implement the same.

8. Explore ALL social media avenues. Social is not only about Facebook and Instagram - it is also Whatsapp, Twitter, Pinterest, LinkedIn, YouTube, Tumblr etc

9. Responsible for identifying partnership opportunities- online and offline

10. Handling online and offline PR to maintain the buzz within the mommy community. Evaluate if we need to have an agency on retainer or engage them on a project basis.

Profile

- Must have total 4-7 years' experience

- Experience in the online service/ retail start up set ups is preferred

- Understand Social Media extremely well

- Has managed campaigns & customer research

Job Offer

An excellent opportunity to work with a leading kids wear E - retailer that offers great growth prospects and competitive pay

Page Group India is acting as an Employment Agency in relation to this vacancy.

Contact - Prianca Bhansali -

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