Digital Marketing Manager - IIM/FS/MDI/XLRI

1. Create plan, strategy and execute integrated digital marketing campaigns for key brand and range initiatives to generate awareness, engagement, consideration and enquiries basis business KPIs.

2. Works closely with Digital head to develop annual and campaigns digital marketing strategy aligned to marketing objectives by studying market insights, competition data and identifying future trends.

3. Works closely with brand teams and agencies to ensure readiness and execution of media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM etc.

4. Works closely with Digital head to identify new and best technology, practices and initiatives marketing team across the digital space - creative, media, data and tech.

5. Measures and reports performance of overall and key digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly.

6. Look after budget efficiency and planning, operations and timelines for all key digital projects

Critical Area:-

3-5 years of experience in all aspects of digital marketing with an ability to judge campaign ideas and self drive campaigns executions on tight timelines A working knowledge of all frontend and backend involving media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM

Qualification :- MBA from Premium Institute