Digital Marketing Manager - Hospitality

- Need from Middle East someone who has worked in the Middle East market

Reporting to the E-Commerce Manager, provide quantitative analysis based on data from web analytics platforms and other digital marketing data sources.

- Provide E-Commerce Manager with insights and data that aims to optimise the user experience online and increases online traffic & conversion

- Develop & maintain the e-commerce and digital reporting structure, including automated dashboards, customised ongoing reports and ad hoc requests

- Co-ordinate and implement the PPC, Re-targeting and SEM initiatives.

- Using Google webmaster tools, monitor SEO performance and provide insights for keyword optimization, on-site improvements and link building initiatives.

- Analyze CRM and email marketing platform data to provide customer insights and identify customer segments for targeted email marketing campaigns.

- Assist E-Commerce Manager with website and mobile app development schedule.

- Maintain Google Tag Manager and Google Analytics account

- Assist with create website tracking plans for wider Marketing team and ensure website developers accurately track website engagement.

- Monitor performance and provide regular optimization recommendations for online content, including home page banners, merchandising of movie pages, and keywords used in copy.

- Provide weekly report of digital content performance to E-Commerce Manager

- Assist with A/B and/or multivariate testing, identifying key areas for conversation optimization and working with E-Commerce manager to implement testing.