Digital Marketing Manager - Hospital/Healthcare

Our client is a leading chain of multispecialty hospital, well-known for undertaking some exceptional and distinctive surgeries, but with a touch of charity and humanity. Each of their achievements has earned them national and international recognition for undertaking medical advancements.

They aim to achieve Clinical Excellence with Social Relevance. They aim to make quality healthcare affordable to everyone in India. They have undertaken various initiatives to achieve this and have been successful with each one of them. They believe in prevention through education and in scientific and customised rehabilitation.

Armed with a team of dedicated and highly qualified doctors, our client is going from achievement to achievement and putting Indian medical services on the world map. They serve various departments like Orthopaedics, Plastic and Cosmetic Surgery, Maxillo Facial Surgery, Accidents and Trauma, and other specialities. They also undertake non- surgical services, ancillary services and have special clinics.

Our Client is looking to take on board Digital Marketing Manager:

- As a Digital Marketing Manager, you will be responsible for developing and executing digital strategies and recommendations including user experiences, information architectures, interactive B2B marketing, corporate web site, online lead generation and content strategies Strategize, optimize, and manage content.

Develop a global digital marketing roadmap to support brand building, client engagement and lead generation;

- Provide regular reporting for website and online marketing initiatives, using internal data sources, WebTrends and Google Analytics.

- Coordinate social media activities by actively engaging in consumer and Industry blogs, video sharing, online chats, etc., messaging and increased brand awareness resulting in increased traffic to websites.

- Analyze data, determine insights, and develop recommendations to optimize the user experience of websites and other digital forms of marketing.

- Track and measure online advertising and promotional programs.

- Design test strategies and creative to optimize results.

- Hands-on optimization, including keyword/phrase research, site structure, page construction, content, and SEO (Search Engine Optimization) copywriting.

- Manage SEO (organic and paid) projects.

- Keep abreast of industry trends and opportunities.

- Manage digital marketing agencies and vendor relationship(s).

- Manage content management system

HR Team