Digital Marketing Manager - Home Decor Business

Responsibility:

- Develop, manage, and execute a comprehensive online sales acquisition/ d2c/ B2C Strategy.

- Online Media Planning & execution leading to media efficiency, campaigns with high CTR's and lowest ACOS.

- Monitor and analyze the performance/ effectiveness of Digital - PPC, SEM, SMM, display campaigns, A/B testing and work with in-house/outsource teams to optimize the campaigns.

- Manage day-to-day Campaigns and processes including bidding, budget forecasting, campaign optimization and reporting.

- Work closely with Internal (Brand, E- Comm, Product, Category and External Teams (Creative / Performance media / E - Comm agency) to execute & coordinate strategic campaigns.

- Provide analytics, insights, and best practices pre- post campaigns to drive cost & deployment efficiency.

- Do Month on Month Competition/ category Tracking, Reporting for New Campaigns, Media Spends, Activations & special deals.

- E. Com performance management by running ACOS / ROI based conversion campaigns, Media / Website performance analytics etc.

- Ensure proper setup and compliance of the digital media and Performance campaigns for the best optimizations.