Digital Marketing Manager - Google Ads

About WorkIndia:

WorkIndia started with One & Only One Purpose - To provide jobs to the underprivileged of India who lack access to basic necessities and resources

Our Vision is "To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet".

Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.

WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.

Role: Digital Marketing Manager

What you will be doing:

- Creating app campaigns and ads on Google & Facebook

- Monitor and analyze campaigns daily to meet goals

- Measure and report daily on the performance of digital marketing campaigns

- Hands-on Bid Optimization

- New Keyword Development and Testing

- Coordinate with the Graphic Designing team to get creatives made for ads

- Pushing our Digital marketing Strategies beyond industry best practices

- Exploring new channels beyond Google and Facebook

What you will need:

- Hands on experience in Adwords UAC and Facebook Ads Manager

- Excellent skills in Excel and Data Querying

- Experience in using marketing data tools (Appsflyer, Branch) and marketing analytics

- Start-up background or willingness to work in a start-up environment

- Our ideal candidate has 1+ years of digital marketing experience

- Must have managed a marketing budget > 50 Lakhs per month or more

- An analytical mind and an interest in the Digital marketing industry is a must

- Eager to learn, self-driven, independent problem-solving ability