Digital Marketing Manager - FMCG

Please find below the job opportunity for one of the leading consumer electricals

Job location: Mumbai

Primary Objective :

- Responsible for planning, developing, implementing and managing the overall digital marketing and ecommerce strategy.

- Work closely with the brand marketing, product marketing and ecommerce sales team to develop the digital roadmap for the company

Key Responsibilities :

- Lead performance marketing (Engagement metrics on Social Media platforms) on digital platforms for Company

- Responsible for driving discoverability of brand through SEO & SEM

- Lead Company website revamp based results of UX/UI research results. Actions on Navigation bar, Homepage, Product and product details page and brochure zone to taken post research evaluation based on the feedback.

- Lead Campaign Planning & Execution across digital platforms (SEO/SEM. Google- Display/Shopping/Search/ Discovery, Facebook, Instagram and other social media, Programmatic) to meet key performance metrics.

- OnPage and Off page Optimization, Keywords Tracking, Organic and Paid Sessions, Competitor Analysis

- Support the brand team on development of brand digital assets

- Support the product marketing team on developing A+ brand content Handle multiple agencies digital, media and ecommerce liaising closely with the brand and the Product marketing teams.

- Shape and scale our digital and performance marketing efforts

- Identify and collaborate with right partners to enhance digital know-how and ensure usability of digital platforms

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption wherever appropriate.

- Build ORM process and Track ORM responses from company to consumer within SLA (with help of agency resource)

Skills :

- Website Design, UI/UX understanding, creating wireframes, Understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.

- Understanding of Basic SEO Parameters, Google Search Engine, creative Ad copies, Blog writing, Content Development etc.

- Ecommerce- Understanding of performance marketing indicators for driving growth on Ecommerce platforms (Amazon and Flipkart)

- Understanding of SEM, % SOV for Company and competition, Ad copies etc.

- Problem Solving, Data analysis, Process Monitoring, etc

Competencies :

- Strategic thinking

- Analytical ability

- Collaborative approach with agencies and internal stakeholders

- Result oriented to achieve the digital marketing objective

Significant KPIs :

- Website: visits, time spent per session, pages visited

- SOV on Search engine

- Ecommerce: Discoverability, ACOS, ROAS.

- Social media followers and engagement

Close working relationship with :

- Digital and Ecommerce agency

- Brand and Insights team

- Product marketing team

- Ecommerce sales team

Let me know if you are interested for the same