Digital Marketing Manager - FMCG

Responsibilities :

- Should have extensive work experience in digital media strategy, planning and paid social

- Design, build and maintain social media presence---Well versed with tools like Google Analytics, Omniture, DV360, Sizmek, ComScore, Nielson Adrelevance, Google Analytics, Google Double Click Manager, Google Ad words, Google Trends.

- Create campaigns from ideation phase budgeting to final roll out and along with defined campaign metrics

- Agency Handling/Vendor Management---Worked closely for end to end execution of online campaigns

- Marketing Analytics - Analyze & manage the performance of marketing channels via Analytical tools and thus develop strategies for the continuous improvement.