Digital Marketing Manager - FMCG

Urgently hiring for a leading FMCG Company.

Job location: Bangalore

Job Role: Digital marketing manager

Main Challenges in this Position (or Company/Division/BU):

(List the 4-5 biggest challenges business-wise, organisational, cultural etc.)

- Drive the 360-degree Digital agenda for Orkla India BU's

- Help reach and acquire consumers on digital channels in key countries.

- Work and collaborate with all marketing and category leaders to create compelling content, brand stories to engage consumer and create brand preference on all digital platforms

Responsibility and Mandate:

(Main responsibilities in terms of budget, personnel, process etc.)

- Own Digital Marketing Calendar (including brand Social Handles).

- Manage both Organic (Social Media - YT, IG, FB, TT, LI) and Paid Digital Media.

- Establish the Influencer Program to make it eventually a direct-relationship between MTR and its global community of patrons.

- Brief & guide various agencies, freelancers etc on Content Creation requirements

- Competition Track and Regular reporting of the same.

- Will work closely with Marketing Manager and Cluster Business Manager for each Cluster

Main Tasks and/or Projects:

(The most important tasks and projects that this person will be working on and held accountable for)

- Manage Website, Own Properties (Microsites/Social Media Platforms), Ecommerce presence across 3rd part aggregators (Amazonetc)

- Manage Digital Content Creation - Videos, UGC, Shoots etc.

- Manage and execute campaigns on all owned properties

- Manage content creation for website , ecommerce and social media marketing

- Manage influencer campaigns and partnerships

- Manage organic reach and virality of content

- Collaborate with Performance marketing to promote content

- Manage PIM and DAM to create source of creative truth and monetise digital assets

Criteria for Evaluation:

(Financial results, improvements in the org., development of employees etc)

- Efficiency of content creation & syndidcation

- Engagement of content on Own Platforms

- Performance against agreed Campaign KPIs CTR, CPV, ROAS, Conversion Rates etc.

- Ability to drive innovations in Content and Media with limited budgets.