Digital Marketing Manager - Financial Services

Digital Marketing Manager - Financial Services

We are currently looking out for a Digital Marketing Manager for one our clients into Financial Services based at Kuwait. The ideal candidate should have a strong experience in Digital Marketing in the Banking & Financial Services domain for Retail segment.

Role :

- This would be an individual contributor role and the incumbent would develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Design, build, and maintains our social media presence. Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identify trends and insights, and optimizes spend and performance based on the insights.

- Brainstorm new and creative growth strategies through digital marketing.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identify critical conversion points and drop off points and optimizes user funnels.

Experience :

- Proven working experience in digital marketing, particularly within the BFSI industry

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Experience in setting up and optimizing PPC campaigns on all major search engines

Skills :

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Creating and maintaining client relationships

- Coaching and subordinate involvement

- Managing processes

- Self-motivated yet customer-focused

- Proficient in marketing research and statistical analysis

- Able to develop budgets

- Familiar with financial planning and strategy